Friends Print HELP US MAKE THE WAY EASIER by Lowe Brindfors Stockholm

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Industry Against violence
Media Print, Magazine & Newspaper
Market Sweden
Agency Lowe Brindfors Stockholm
Art Director Josephine Wallin
Copywriter Niclas Carlsson
Account Supervisor Stina Falklind-Gross
Typographer Anette Soderberg
Illustrator Tomas Lindell
Released March 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: FRIENDS
Product/Service: ANTI-BULLYING
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Mar 16 2011
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN
Copywriter: Niclas Carlsson
Art Director: Josephine Wallin
Illustrator: Tomas Lindell
Typographer: Anette Söderberg
Art Buyer: Caroline Agné
Account Supervisor: Stina Falklind-Gross
Advertiser's Supervisor: Andreas Drufva
Account Manager: Maria Carlsson
Other Credits: Repro: Rickard Dymling

English Translation of Main Headlines
For someone who is bullied, to go to school is like going to one’s execution. Every day. With this campaign we want to dramatise the deep anxiety that school represents for the child who is being bullied, and hopefully awaken enough sympathy to motivate people to make a donation to the cause.