ANTI-BULLYING INITIATIVE Print EARPHONE BULLY by SapientNitro Brisbane

EARPHONE BULLY

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Industry Mobile phones, devices & accessories, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Australia
Agency SapientNitro Brisbane
Released June 2012

Awards

One Show 2013
One Show Interactive Craft / Sound Design Merit
One Show Interactive Interactive Advertising / Public Service/Non-Profit Merit

Credits & Description

Advertiser ANTI-BULLYING INITIATIVE
Product EARPHONE BULLY
Entrant SAPIENTNITRO Brisbane, AUSTRALIA
Type of Entry Digital: Digital Tools
Category Interactive Tools
Title EARPHONE BULLY
Advertiser/Client ANTI-BULLYING INITIATIVE
Product/Service EARPHONE BULLY
Entrant Company: SAPIENTNITRO Brisbane, AUSTRALIA
Advertising/Web Design Agency: SAPIENTNITRO Brisbane, AUSTRALIA
Name Company Position
Nancy Hartley Sapientnitro Executive Creative Director
James Burchill Sapientnitro Executive Creative Director
Ralphie Barnett Sapientnitro Associate Creative Director/Art Director
Cristian Staal Sapientnitro Associate Creative Director/Art Director
Marianne Harvey Sapientnitro Senior Copywriter
Eardrum Eardrum Production Company
Ralph Van Dijk Eardrum Audio Director
Lisa Lepore Eardrum Producer
Michael Bates Sound Engineer
Melissa Ashman Sapientnitro Agency Producer
Mark Mccarthy Sapientnitro Senior Digital Producer
Dan Treichel Sapientnitro Ux/Front End Developer
Melissa Sealey Sapientnitro Account Manager
Derek Leong Sapientnitro Designer
Amber Gregory Sapientnitro Back End Developer
Thomas Marcusson Sapientnitro Digital Art Director
Chad Twentyman Sapientnitro Editor
Links: http://ourawardentry.com.au/earphone_bully/
Brief Explanation
Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to put a bully in your head. This creates a powerful roleplay tool to prepare kids for schoolyard bullies and gives them ways to speak up about it. It's also about empathy and understanding for bystanders and parents, and for bullies themselves. You don’t really know what it’s like until you step into their shoes. Earphone bully can be customised by any anti-bully organisations to add local support details and can be personalised when passing onto friends.