Works » Amnesty International

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Grey Hong Kong
Art Director Michelle Woo, Ciff Luk
Account Supervisor Rachel Fong, Erica Ho
Copywriter Joshua Wong Limited, Tony Chan
Creative Director Keith Lo, Ray Lam, Keith Ho
Illustrator Monkey Leung
Typographer Monkey Leung
Released April 2009

Credits & Description

In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Grey Hong Kong's aim, therefore, was to raise the awareness and get people to help them with Amnesty International.
Executive Creative Director: Keith Ho
Creative Director: Keith Ho/Ray Lam/Keith Lo
Copywriter: Joshua Wong/Tony Chan
Art Director: Ciff Luk/Michelle Woo
Account Supervisor: Erica Ho/Rachel Fong
Illustrator: Monkey Leung
Typographer: Monkey Leung

The Print Ad titled BE GAY, BE HAPPY was done by Grey Hong Kong advertising agency for product: Anti-discrimination Of Different Sexual Preference (brand: Amnesty International) in Hong Kong SAR China. It was released in Apr 2009.