BABY ELEPHANT by Boondoggle Brussels for ANTWERP ZOO

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BABY ELEPHANT

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Industry Zoos, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Belgium
Agency Boondoggle Brussels
Copywriter Hans Verhaegen
Client Service Director Inge Vander Velpen
Strategic Planner Jesse Wynants
Released April 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: ANTWERP ZOO
Product/Service: ZOO
Agency: BOONDOGGLE
Date of First Appearance: Apr 19 2009 12:00AM
Entrant Company: BOONDOGGLE, Leuven, BELGIUM
Entry URL: http://www.bornoncloud9.be/canneslions2010/kmda/baby-elephant-cyber/
Creative Directors: Stef Selfslagh/Vincent Jansen (Boondoggle)
Creative Team: Tom Loockx/Jorrit Hermans/Peter Vijgen/Bart Gielen (Boondoggle)
Copywriter: Hans Verhaegen (Boondoggle)
Strategic Director: Peter Verbiest (Boondoggle)
Strategic Planner: Jesse Wynants (Boondoggle)
Client Service Director: Inge vander Velpen (Boondoggle)
Account/Project Manager: Kelly Wouters (Boondoggle)
Designers: Geert van Grunderbeek/Pieter Vandenbulcke (Boondoggle)
Multimedia Director: Bart Plessers (Boondoggle)
Multimedia Developers: Bart Geukens/Sibran Lens (Boondoggle)
IT Director: Vincent Depoortere (Boondoggle)
System Administrator: Jo Aerts (Boondoggle)
Technical Developers: Steven Oeyen/Dirk Weckx (Boondoggle)
Projection Manager: Jan Vanbriel (Beam)
Streaming Managers: Jo Martens/Hans Ketelbueters/Mikis Putsey (Rambla)
Live Footage: Noel Vroninks (Securipoint)
Infrastructure Account: Johan (Adc Computing)

English Synopsis
To get 200.000 extra visitors to the Antwerp Zoo, we focused on a unique and highly emotional event: the birth of a young elephant. So we built a digital platform baby-elephant.be, allowing people to follow the story on a day by day basis. They could do this by reading the baby elephant blog, by seeing regular ultrasounds, by consuming engaging user generated content, by participating in the crowdsourcing of the name of the baby elephant, by registering to receive regular updates about the baby and the mother elephant’s condition. Gradually, KMDA (Antwerp Zoo) and Boondoggle made them ready for the climax: the live broadcast of the birth, something never done before, that wrote digital history.