In disguise... by TBWA\Hunt\Lascaris Johannesburg for Apex

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In disguise...

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Damon Stapleton
Creative Director Justin Wright
Copywriter Gauri Dalvi
Designer Coenraad Grebe
Photographer Vernon Reed
Illustrator Says Who
Released June 2012

Credits & Description

Category: Award show
Brand: Apex
Agency: TBWAHuntLascaris Johannesburg
Country: South Africa
Beyond just creating the annual call for attendees for the APEX Gala event, TBWAHuntLascaris Johannesburg were asked to reinvigorate participation for this yearâs APEX awards that honour effective advertising that gives great results, as well as generate a renewed interest in these awards.Whether you are a client or an advertising guru, if your advertising campaigns havenât been effective, and havenât met the targets then thereâs nowhere to hide. Our idea was simple. We created a series of 3 perforated posters. These posters were made up of different disguises that one could pop out and use to hide in plain sight. They were then sent to different advertising agencies as well as clients, informing them about the APEX Gala event.

The number of attendees increased by 15%.

Some stayed disguised while others took the APEX home.

Category: Award show
Client: Apex
Agency: TBWAHuntLascaris Johannesburg
Country: South Africa
Creative Director: Justin Wright
Executive Creative Director: Damon Stapleton
Art Director: Coenraad Grebe
Copywriter: gauri dalvi
Photographer: Vernon Reed
Designer: Coenraad Grebe
Illustrator: Says Who