Apf Print BDDP UNLIMITED: Baker's shop by BDDP & Fils Paris

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BDDP UNLIMITED: Baker's shop

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market France
Agency BDDP & Fils Paris
Creative Director Olivier Moine
Art Director Arnaud Ibanez
Copywriter Aurélien Ung
Photographer Raphaël Crouton
Released December 2012

Credits & Description

Category: Other
Brand: APF
Agency: BDDP & fils, Paris
Country: France
APF is launching a campaign this week to condemn the inaccessibility of many public places.â¨Despite the governmentâs official commitment to make France more accessible by the first of January 2015, progress is dangerously behind schedule and far too many public venues remain inaccessible to people with disabilities.



Places that are not accessible for all people are inherently places that discriminate by excluding certain people.â¨The campaign slogan âLetâs ban the obstacles that keep some people outâ is a call to action that advocates a society thatâs open to all kinds of people, where everyone has equal access to everything. Three striking visuals zoom in on places where most people go everyday, each of which has an obstacle for people with disabilities: steps at the entrance, cramped lavatories or tight doorways.



National and local media plans will ensure widespread exposure all across the country from mid-November until early 2013. Coverage will include standard broadcast and digital TV (TNT) channels, web banners, print and outdoor advertising. A flash-code on the posters will allow direct access to a dedicated web page on APFâs website.â¨APF is also reaching out to Internet

Category: Other
URL: http://www.bddpetfils.fr
Client: APF
Agency: BDDP & fils, Paris
Production: BDDP & Fils
Country: France
Creative Director: Olivier Moine
Art Director: Arnaud Ibanez
Copywriter: Aurélien Ung
Photographer: Raphaël Crouton
Print Producer: Marie D'Ovidio