Ariel Print Dress by Beacon Communications Tokyo

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Dress

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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Japan
Agency Beacon Communications Tokyo
Executive Creative Director Jon King
Creative Director Keizo Mugita, Shuji Matsumura
Designer Yuichiro Yoshino, Chizuru Horikawa
Photographer Fumio Doi
Released September 2012

Credits & Description

Category: Household, garden & pets
Brand: P&G
Agency: beacon communications k.k. (a Leo Burnett Company)
Country: Japan
Beacon Japan took the one thing that is both easy to wash when itâs dirty and has a connection to food, a primary cause of stainsâ¦the plate. By making real plates in the shape of clothes with problematic food we suggested that no matter how you dine you no longer have to fear ruining your clothes.
Dine Dangerously. Ariel protective pre-wash makes clean up easy.
Category: Household, garden & pets
Client: P&G
Agency: beacon communications k.k. (a Leo Burnett Company)
Production: beacon communications k.k.
Country: Japan
Executive Creative Director: Jon King
Creative Director: Keizo Mugita
Creative Director: Shuji Matsumura
Associate CD / Copywriter: Minoru Hongo
Senior Art Director: Norihiro Sasa
Agency Producer: Kozo Nagashima
Agency Producer: Makiko Okada
Photographer: Fumio Doi
Retoucher: Sunao Sakurai
Designer: Chizuru Horikawa
Designer: Yuichiro Yoshino
Stylist: Masato Okamura
Ceramics Artist: Yasuko Hasegawa
Food Stylist: Asako Kijima
Printing: Toshifumi Narui