Ugly Parents, Beautiful Kids 3 by Publicis Sao Paulo for Arno

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Ugly Parents, Beautiful Kids 3

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Leo Macias, Zico Farina
Art Director Rodrigo Panucci, Caio Grafietti E Alessandro Cassulino
Copywriter Alexandre Abrantes
Producer Rita Carolina Vilarim, Thiago Loureiro, Emerson Russo
Photographer Pedro Dimitrow
Account manager Fábio Simão, Joao Paulo Hessel, Gleidys Salvanha
Released May 2013

Awards

Intercontinental Advertising Cup, 2014
Best of Products and Services Best of Electronics Cup Winner

Credits & Description

Category: Home electronics
Client: Groupe SEB
Agency: Publicis Brasil
Country: Brazil
Creative Director: Hugo Rodrigues
Creative Director: Leo Macias
Copywriter: Alexandre Abrantes
Art Director: Alessandro Cassulino
Art Director: Rodrigo Panucci
Producer: Rita Vilarim
Producer: Thiago Loureiro
Producer: Emerson Russo
Photographer: Pedro Dimitrow
Account team: Ana Flávia Back
Account manager: João Paulo Hessel
Account manager: Fábio Simão
Account manager: Gleidys Salvanha