COMIC SANS-HELVETICA by Del Campo Saatchi & Saatchi Madrid for ZINK

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COMIC SANS-HELVETICA

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Industry Consumer & Public services
Media Print, Magazine & Newspaper
Market Spain
Agency Del Campo Saatchi & Saatchi Madrid
Executive Creative Director Miguel Roig
Creative Director Fabiano Rosa
Art Director Javier Valenzuela, Nuria Gila, Javier Gonzalez Bernardo
Copywriter Jonay Sosa
Account Supervisor Rodrigo Menéndez
Released April 2010

Credits & Description

Category: Commercial Public Services
Advertiser: ZINK PROJECT
Product/Service: ART DIRECTION WORKSHOP
Agency: SAATCHI & SAATCHI SPAIN
Executive Creative Director: Miguel Roig
Creative Director: Fabiano Rosa
Copywriter: Jonay Sosa
Art Director: Javier Valenzuela/Nuria Gila/Javier González
Account Manager: Rodrigo Mayo
Account Supervisor: Rodrigo Menéndez
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Apr 26 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI SPAIN, Madrid, SPAIN

English Translation of Main Headlines
Translation For the Art Direction Workshops, considering the target group (creatives, designers and typographists), we decided to create a piece of advertising that plays with the most exploited advertising code (before/after) and the two most famous typographies: Helvetica (considered the best typo in History), and Comic Sans (the most hated worldwide).