Dead Scary by Yehoshua\TBWA Tel Aviv for Enosh

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Dead Scary

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Israel
Agency Yehoshua\TBWA Tel Aviv
Creative Director Koren Waise
Art Director Tamar Karpovsky
Copywriter Ohad Shnayder | Aviram Sadicario
Designer Idan Barzilay
Photographer Yoram Aschheim
Illustrator Karen Melamed
Released February 2014

Credits & Description

Eating disorders like anorexia and bulimia are still very much taboo subjects.
While we might very much want to sweep the issue under the rug,
there is no denying the phenomenon is growing.
So much so that it now affects 1 in every 5 women.
Therefore, when Enosh - The Israeli Association for Mental Health â
asked us to remind Israelis of the dangers of eating orders,
we decided to highlight how dangerous they are.
The fact they are scary. Dead Scary. Because they kill.
Media: Print
Category: Health & safety/ Public interest
Client: Enosh - The Israeli Association for Mental Health
Agency: YehoshuaTBWA
Country: Israel
Chief Creative Officer: Amit Stoler
Chief Creative Officer: GIL GOREN
Creative Director: Koren Waise
Art Director: Tamar Karpovsky
Copywriter: Ohad Shnayder
Illustrator: Karen Melamed
Designer: Idan Barzilay
Executive Client Director: Einav Sagiv
Client Manager: Mor Yunis
Account Manager: Tali Libler
Photographer: Yoram Aschheim