VIRTUAL STRIKE by Famous Brussels for Association Of Communication Companies Belgium

VIRTUAL STRIKE

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Belgium
Agency Famous Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Designer Stijn Pauwels
Released February 2010

Credits & Description

Category: Corporate Information
Advertiser: ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
Product/Service: ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
Agency: FAMOUS
Date of First Appearance: Feb 10 2010 12:00AM
Entrant Company: FAMOUS, Brussels, BELGIUM
Entry URL: http://www.toputourworkon.com/cannes/virtualstrike
Creative Director: Tim Driesen (Famous Brussels)
Creative Director: Joeri van den Broeck (Famous Brussels)
Creative Director: Christophe Ghewy (Famous Brussels)
Creative Team: Stijn Jansen / Bram Ceuppens (Famous Brussels)
Web Developer: Pieter Nijs/Valentijn Steenhoudt (Famous Brussels)
Internet Strategy: Jonathan Detavernier (Famous Brussels)
Project Manager: Bart Segers (Famous Brussels)
Designer: Stijn Pauwels (Famous Brussels)

English Synopsis
Years ago, agencies and advertisers signed a Charter, which lays down 7 rules for agency competition. Today more and more advertisers are ignoring it. To remind advertisers of their commitment, agencies joined forces. For 1 week, 24 agencies went into Virtual Strike by replacing their website with a part of an open letter. To read the entire letter, you had to click from one agency to the other. The more agencies joined, the more parts the letter was split into and the bigger the chain was. No matter where you started, you always began at the top of the letter.