COVER BEAUTY by Ruf Lanz for Swiss Food

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COVER BEAUTY

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Industry Dairy products & Eggs
Media Print, Magazine & Newspaper
Market Switzerland
Agency Ruf Lanz
Creative Director Markus Ruf, Danielle Lanz
Art Director Lorenz Clormann
Copywriter Torsten Maas
Photographer Patrik Rohner
Released May 2009

Credits & Description

Category: Savoury Foods
Advertiser: SMP SWISS MILK PRODUCERS
Product/Service: ASSOCIATION OF SWISS MILK PRODUCERS
Agency: RUF LANZ
Creative Director: Danielle Lanz/Markus Ruf
Copywriter: Torsten Maas
Art Director: Lorenz Clormann
Advertiser's Supervisor: Martin Ruest
Photographer: Patrik Rohner
Type Of Ad: Magazine
Date of First Appearance: May 20 2009 12:00AM
Entrant Company: RUF LANZ, Zürich, SWITZERLAND

English Translation of Main Headlines
(Headline-Translation:) Swiss milk. The natural beauty treatment. (Explanation:) The challenge: Milk contains the beauty vitamins A and E as well as a lot of calcium, which is important for a slender figure. The brief was to promote milk as «The natural beauty treatment» with a female target group. The solution: A Swiss dairy cow on the cover of the leading women’s magazine in Switzerland, where you would normally only expect to see the most beautiful top models. The cow also posed on the back cover – viewed from behind. Inside the magazine the readers were given more information about the connection between milk and beauty.