Labyrinth by Boca for Associazione Italiana Gaucher

Labyrinth

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Italy
Agency Boca
Creative Director Vito Luigi Giannoccaro, Giovanni Trabucco
Art Director Giovanni Trabucco
Copywriter Vito Luigi Giannoccaro
Released December 2017

Credits & Description

Media: Press
Category: Public interest
Client: Associazione Italiana Gaucher
Agency: Boca
Country: Italy
CGI: Studio Cirasa
Creative Director: GIOVANNI TRABUCCO
Creative Director: Vito Luigi Giannoccaro
Art Director: GIOVANNI TRABUCCO
Copywriter: Vito Luigi Giannoccaro
Synopsis:
Print campaign created by Boca, for AIG (Association Italian Gaucher) Gaucher, a rare disease, is an inherited disorder that affects many of the body's organs and tissues. If affects 1 out of 40,000 people and it can even take 5 to 10 years to get a diagnosis. Every patient feels lost, without knowing what to do and more importantly, without a way out.