HARDENING OF THE ARTICLES by Dentsu Kansai for AstraZeneca

Adsarchive » Print ads » AstraZeneca » HARDENING OF THE ARTICLES

HARDENING OF THE ARTICLES

Pin to Collection
Add a note
Industry Magazines, Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Kansai
Art Director Ryo Fuji
Copywriter Takatoshi Nakao/ryo Fujii/kosuke Matsushita
Account Supervisor Jun Ota
Released July 2009

Credits & Description

Category: Typography
Advertiser: ASTRAZENECA/SHIONOGI & CO.
Product/Service: CHOLESTEROL AWARENESS
Agency: DENTSU KANSAI
Creative Director: Takatoshi Nakao
Copywriter: Takatoshi Nakao
Art Director: Ryo Fuji
Account Supervisor: Jun Ota
Other Credits: Director: Tetsuya Coda Designer : Yuji Kan Production: Monolith Inc
Type Of Ad: Magazine
Date of First Appearance: Jul 21 2009 12:00AM
Entrant Company: DENTSU KANSAI, Osaka, JAPAN

English Translation of Main Headlines
The ad that was designed to resemble a general magazine article was doneハto improve public knowledge of cholesterol and arteriosclerosis (hardening ハof the arteries). As you read the article and turn the page, the typographyハshows the characters clogging the room like how arteriosclerosis gets worse.