Athletic De Bilbao: Lezama's Way, Baptism by Dimension Madrid for Athletic Club De Bilbao

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Athletic De Bilbao: Lezama's Way, Baptism

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Industry Sports Teams & Events
Media Print, Magazine & Newspaper
Market Spain
Agency Dimension Madrid
Photographer Jose Luis López De Zubiria
Illustrator Jose Manuel Carrasco, Ricardo Salamanca, Salamagica
Released March 2012

Credits & Description

The youth academy receives them.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Credits: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica