Active Total Security System (ATSS) Print God by McCann Erickson Mumbai


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Industry Household maintenance & pet products, Alarms & Locks
Media Print, Magazine & Newspaper
Market India
Agency McCann Erickson Mumbai
Creative Director O.r. Radhakrishnan
Art Director Mukesh Jadhav
Copywriter Godwin D’Mello
Photographer Kunal Kampani
Released December 2012

Credits & Description

Media: Outdoor
Category: Professional services
Agency: McCann Erickson
Brand: ATSS Burglar Alarm System
Geo: Asia, India
God isn’t the only one watching.

In 2012, ATSS flagged off its expansion plans by exhibiting at the Indian Fire and Security Expo. But with so many companies jostling to showcase their products and services, the challenge as a new exhibitor was to have our voice heard by reaching out to people in a memorable way. We covered the entire ceiling of an atrium with our poster. So anyone who looked up at that ceiling saw both, God and cops, watching his every move. In a very simple manner, we promised that - with our services, God won't be the only one watching.

Advertising Agency: McCann Worldgroup, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Akshay Kapnadak, Rahul Mathew
Creative Director: O.R. Radhakrishnan
Art Director: Mukesh Jadhav
Copywriter: Godwin D’mello
Illustrators: Ramesh Nannware, Chetan Patil, Mukesh Jadhav, Vivek Shinde
Photographer: Kunal Kampani
Agency Producer: Robert Joseph
Retouching: Harshal V Pandere, Hemant Daitkar
Agency Co-ordinator: Meraj Khan, Sachin Joshi
Published: March 2012