OVEJAS by El Laboratorio for Mercedes-Benz

OVEJAS

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Spain
Agency El Laboratorio
Creative Director Carla Romeu, Jesús Lada
Art Director Ariana Pérez
Copywriter Juan Ramón Batista
Account Supervisor Ana Conde, Clara Hernangómez
Released November 2010

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: MERCEDES-BENZ
Product/Service: ATTENTION ASSIST
Agency: EL LABORATORIO
Type Of Ad: Magazine
Date of First Appearance: Dec 1 2010
Entrant Company: EL LABORATORIO, Madrid, SPAIN
Chief Creative Officer: Carlos Holemans
Creative Director: Carla Romeu/Jesús Lada
Copywriter: Juan Ramón Batista
Art Director: Ariana Pérez
Account Supervisor: Ana Conde/Clara Hernangómez
Account Manager: Santiago Martínez
Other Credits: General Director: Rafael Silvela

English Translation of Main Headlines
With the new Mercedes-Benz Attention Assist system, it’s impossible to fall asleep, since it warns the driver if it senses drowsiness behind the wheel.