|Industry||Charities, Foundations, Volunteers|
|Media||Print, Magazine & Newspaper|
|Creative Group Head||Darran Wong Kam|
|Executive Creative Director||Damon O'leary|
|Creative Director||Dave Nash|
|Creative||James O'sullivan, Adam Barnes|
Credits & Description
Palm oil plantations are the main cause of orangutan depopulation. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.