|Media||Print, Magazine & Newspaper|
|Agency||Ammirati Puris Lintas Lisbon|
|Creative Director||José Godinho Marques|
|Art Director||Tiago Pinto|
Credits & Description
To advertise the 2nd hand car program from Audi, the agency picked the cliché classified ads, yet with a copy twist. At the first glance the headline looks like a flaw you'd expect from an used car but by reading the whole ad one will notice it highlights the history of such model.