Audi Print Deer by Saatchi & Saatchi Sofia

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Industry Cars, Traffic safety
Media Print, Magazine & Newspaper
Market Bulgaria
Agency Saatchi & Saatchi Sofia
Creative Group Head Radomir Ivanov
Creative Director Konstantin Trendafilov
Art Director Robert Shunev, Petya Savova
Copywriter Peter Pacholov
Released October 2016


Golden Drum 2017
Press Automotive Silver Drum

Credits & Description

Category: Automotive
Media: Print
Advertiser: Porsche Bg
Brand: Audi
Agency: Saatchi & Saatchi
Geo: Bulgaria
Advertising Agency: Saatchi & Saatchi Sofia, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva
Published: October 2016
We all know that texting and driving is a problem. But most of the people keep doing it because they are too self-confident in their multitasking skills. So to prove them wrong we showed everyone how using smartphones while driving is changing the perception of distances.
Leave your phone while you drive. An Audi initiative for safe driving.