Audi Print NIGHT VISION by Akestam.holst Stockholm

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NIGHT VISION

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Industry Cars
Media Print, Magazine & Newspaper
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Andreas Ullenius, Martin Cedergren
Art Director Björn Kusa
Copywriter Patrick Dry
Account Supervisor Thomas Gibson
Released August 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: AUDI
Product/Service: AUDI NIGHT VISION
Agency: ÅKESTAM HOLST
Creative Director: Andreas Ullenius/Martin Cedergren
Copywriter: Patrick Dry
Art Director: Björn Kusa
Account Supervisor: Thomas Gibson
Advertiser's Supervisor: Irene Bernald
Account Manager: Ida Tenggren
Planner: Jerker Winther
Account Manager: Ida Tenggren
Planner: Jerker Winther
Other Credits: Digital Producer: Johan Eklund/Graphic Designer: Oscar Gardö/Production Company: Fswl

English Translation of Main Headlines
Audi Night Vision Assist is a thermal imaging camera placed in the front of the car. It can detect humans in poor light conditions.

We decided to show how this works – in a print ad.

In the body copy, you’re instructed to download a free app to your smart phone. With it, you can explore Audi Night Vision by holding up your phone and moving it in front of the ad.

Can you spot the pedestrian?
Other things?

You never know what’s hidden in the dark.