Audi Print Audi Q5: Lane Assist by DDB Madrid

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Audi Q5: Lane Assist

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Industry Cars, Hybrid Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market Spain
Agency DDB Madrid
Executive Creative Director Fernando Barbella
Art Director Fernando Alcazar
Copywriter Xavi Gimeno
Photographer Anke Luckmann
Illustrator Diestro
Released October 2012

Credits & Description

Media: Print
Geo: Spain
Category: Automotive
Agency: DDB
Brand: Audi
Always on the road. The new Audi Q5 with active lane assist.
You'll never drive alone.
Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".
Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann
Published: October 2012