Audi Print Audi: The Future Will be Silent Too, 3 by DDB Madrid

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Audi: The Future Will be Silent Too, 3

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency DDB Madrid
Executive Creative Director Jaume Badia
Creative Director Jose Maria Roca De Vinals, Guille Ramirez
Art Director Fran Arguijo
Copywriter Carlos Weil
Released April 2018

Credits & Description

Media: Print
Category: Automotive
Client: Audi
Agency: DDB Spain
Country: Spain
Executive Creative Director: Jaume Badia
Creative Director: Guille Ramirez
Group Creative Director: José María Roca de Viñals
Art Director: Fran Arguijo
Copywriter: Carlos Weil
Producer: Ana Ortiz
Account Director: Paqui González
Account Manager: Vero Martín, Rosa Ortega
Illustration and retouching: Wild Pony Studio
Published: April 2018
Synopsis:
Audi always has a lot to say, even if silent. This time the car brand makes e-tron, its electric and silent technology, the main character in a new print campaign via DDB, Spain. The print ads represent the silent graphically through silent movie intertitles, showing different scenes in which the car is the main character. With the concept 'The Future Will be Silent Too' Audi introduces an innovative technology that guarantees less emissions, more power, more autonomy and a totally soundless drive experience.