Print Redemption of Sins, Taxes by Not Perfect | Y&R Vilnius

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Lithuania
Agency Not Perfect | Y&R Vilnius
Creative Director Marius Lukosius
Art Director Dziugas Valancauskas
Copywriter Paulius Senuta
Released March 2011

Credits & Description

The hard truth is that we donate not merely to help those in need – there’s also always an element of a very selfish thought of feeling better, balancing out our own vices, patting ourselves on the back. You did something wrong? Redeem guilt - donate to charity and you will feel better soon. Will be happy not only people, who has got small amount of your money, but also - you. Donation is a modern indulgence allowing us to settle down our restless conscience.

Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania
Creative Director: Marius Lukosius
Art Director: Dziugas Valancauskas
Copywriter: Paulius Senuta