|Media||Print, Magazine & Newspaper|
|Agency||Not Perfect | Y&R Vilnius|
|Creative Director||Marius Lukosius|
|Art Director||Dziugas Valancauskas|
Credits & Description
The hard truth is that we donate not merely to help those in need – there’s also always an element of a very selfish thought of feeling better, balancing out our own vices, patting ourselves on the back. You did something wrong? Redeem guilt - donate to charity and you will feel better soon. Will be happy not only people, who has got small amount of your money, but also - you. Donation is a modern indulgence allowing us to settle down our restless conscience.