Facial expressions, 2 by Ruf Lanz for Autism Forum Switzerland

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Facial expressions, 2

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Switzerland
Agency Ruf Lanz
Creative Director Danielle Lanz
Art Director Isabelle Hauser
Copywriter Markus Ruf, Florian Birkner
Illustrator Calligraphy Artist, Sylvie Xing Chen
Released September 2016

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Autism Forum Switzerland
Agency: Ruf Lanz
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriters: Florian Birkner, Markus Ruf
Illustrator: Sylvie Xing Chen / Calligraphy artist
Geo: Switzerland
Published: September 2016
Description: People with autism have difficulty properly assessing the visual expressions, gestures and feelings of other people. “Facial expressions” must be painstakingly learned like a complication foreign language. This campaign illustrates this using Chinese kanji characters resembling human faces. Each character has a meaning, such as loyalty, emptiness, empathy, sadness or loyalty. The characters were painted by calligrapher-artist Sylvie Xing Chen using tradition methods on Japan paper.