Autodrop Liquorice: First Aid, Chest Compression by Tribal Amsterdam for Autodrop

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Autodrop Liquorice: First Aid, Chest Compression

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Industry Candies
Media Print, Magazine & Newspaper
Market Netherlands
Agency Tribal Amsterdam
Creative Director Dylan De Backer, Joris Kuijpers
Art Director Nils Taildeman
Copywriter Menno Schipper
Released March 2012

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: CONCORP BRANDS
Product/Service: AUTODROP
Agency: DDB AMSTERDAM
Creative Director: Joris Kuijpers/Dylan De Backer
Copywriter: Menno Schipper
Art Director: Nils Taildeman

English Translation of Main Headlines
Brief: The liquorice Autodrop is mainly eaten in the car. Which isn’t strange, given the name and advertising history. Create a campaign that takes Autodrop out of the car, into the workspace. And in this way create a new eating moment. Of course within the distinctive Autodrop style and tone of voice.

Solution: Every working man or woman, in any workspace, is familiar with the First Aid help guides for emergency situations. If a collegue has an Autdorop and you don’t have one, it’s a clear case of emergency. This is why we used this typical signing for our ads.

Location: Magazines, read in working environments.