AUTOTRADER by SapientNitro Miami for Trader Media Group

AUTOTRADER

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency SapientNitro Miami
Associate Creative Director Derek Fridman, Jeff Blais
Creative Director David Hewitt, Sam Saha
Released March 2010

Credits & Description

Category: Mobile Advertising
Advertiser: TRADER MEDIA GROUP
Product/Service: AUTOTRADER
Agency: SAPIENTNITRO
Date of First Appearance: Mar 14 2010 12:00AM
Entrant Company: SAPIENTNITRO, Miami, USA
Entry URL: http://awards.i4bn.com/awards/autotraderapp
Creative Director: David Hewitt (SapientNitro)
Associate Creative Director: Jeff Blais (SapientNitro)
Associate Creative Director: Derek Fridman (SapientNitro)
Senior Art Director: James Witcher (SapientNitro)
Senior Interactive Developer: Brad Dillon (SapientNitro)
Project Manager: Andy Halliwell (SapientNitro)
Creative Director: Sam Saha (SapientNitro)
Information Architect: Christina Nguyen (SapientNitro)
User Experience: Chad Cribbins (SapientNitro)
Associate Technology: Fred Stroud (SapientNitro)
Senior Associate Technology: Brian Gorby (SapientNitro)
Senior Associate Technology: Cameron McCleary (SapientNitro)

English Synopsis
The world of motoring has changed. However, the way people buy cars has stayed the same since the 19th century. It was time for a change. So we built an iPhone app for AutoTrader, the UK leader for buying and selling used cars. The application allows people to take a picture of any car and instantly get information about that make and model. They can read reviews, compare prices, check car locations, get directions and set up a test drive. All from just a photo! And it’s working. The application is currently number one in the UK free apps chart.