Aviv for Holocaust Survivors & Next Generation Print Holocaust Memorial Day by BBR Saatchi & Saatchi Israel

Holocaust Memorial Day

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Israel
Agency BBR Saatchi & Saatchi Israel
Released April 2013

Credits & Description

Client Aviv for Holocaust Survivors & Next Generation
Brand Holocaust Memorial Day
Campaign name People. Not numbers.
Media Point of sale, Digital
Release date 7-8th April 2013
To address the problem of a lack of knowledge about the Holocaust among young people, this campaign allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story. 
Agency BBR Saatchi & Saatchi
CEO Yossi Lubaton
Chief Creative Officer Nadav Pressman
Creative Director Eran Nir
Art Director Naor Itzhak
Copywriter Shachar Aylon
Account Group Head
Account Supervisor Lee Spungin
Account Executive Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planning Supervisor
Planner Tal Forkosh
Production Manager Gali Starkman
VP Production Dorit Gvili
Post Production Tom Soffer
Photographer Avishai Finkelstein
VP Digital Maayan Tirangel
Web Design
Michael Shely
Web Developer Miki Abtan
Digital Project Manager Gitit Sasson