People. Not numbers. 1 by BBR Saatchi & Saatchi Israel for Aviv for Holocaust Survivors & Next Generation

People. Not numbers. 1

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Eran Nir
Art Director Naor Itzhak
Copywriter Shachar Aylon
Photographer Avishai Finkelstein
Account Supervisor Lee Spungin
Released April 2013

Credits & Description

Media: Print
Category: Public interest
Agency: Saatchi & Saatchi
Brand: Aviv for Holocaust Survivors & Next Generation
Geo: Asia, Israel
URL: http://www.6million.info
Video: http://www.youtube.com/watch?v=EOqWDu2I9GY

To address the problem of a lack of knowledge about the Holocaust among young people, this campaign allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Naor Itzhak
Copywriter: Shachar Aylon
Account Supervisor: Lee Spungin
Account Executives: Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planner: Tal Forkosh
Production Manager: Gali Starkman
VP Production: Dorit Gvili
Post Production: Tom Soffer
Photographer: Avishai Finkelstein
VP Digital: Maayan Tirangel
Web Design: Michael Shely
Web Developer: Miki Abtan
Digital Project Manager: Gitit Sasson