Award Print Pencils Equal Profits by Clemenger BBDO Melbourne

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Pencils Equal Profits

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market Australia
Agency Clemenger BBDO Melbourne
Creative Tom Martin, Brett Colliver, Julian Schreiber, Simon Bagnasco, Nick Kelly
Designer Jake Turnbull
Photographer David Rosendale
Released November 2012

Credits & Description

Category: Award show
Brand: AWARD
Agency: Clemenger BBDO Melbourne
Country: Australia
For the first time, an Award 'Call for Entries' that completely ignores creatives.


BACKGROUND: There are more and more award shows appearing on the Award landscape every year, and agencies want to enter them all. The challenge is, that in reality, it's not the creatives that decide how much and what can be entered. It's the agency award show budget. Something that lives well outside the creative realm and deep inside the financial one. It was time to change Australasian AWARD's audience, and speak to those that actually control the agency purse strings.


IDEA: For the first time in history, Clemenger BBDO Melbourne created a 'Call for Entries' that was designed specifically for agency Finance Directors, instead of agency Creative Directors. 'Pencils Equal Profits' is an entertaining and revealing book that shows that we spoke fluently in CFOs native language: Profits. Sent directly to Finance Directors, it demonstrates chapter by chapter, how entering and winning an AWARD award not only results in remarkable cost efficiencies within the agency workplace, but also the possibility of vast increases in client billings.

Category: Award show
Client: AWARD
Agency: Clemenger BBDO Melbourne
Country: Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Tom Martin
Creative Director: Julian Schreiber
Creative: Brett Colliver
Creative: Tom Martin
Creative: Julian Schreiber
Creative: Nick Kelly
Creative: Ant Keogh
Creative: Simon Bagnasco
Photographer: David Rosendale
Print Producer: mary darzi
Designer: Jake Turnbull
Senior Account Director: Kate McCarthy