Axa Insurance Print The 2200€ Pistachios. by Publicis Conseil Paris

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The 2200€ Pistachios.

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Industry Insurance
Media Print, Magazine & Newspaper
Market Germany
Agency Publicis Conseil Paris
Creative Director Marcelo Vergara
Art Director Agathe Bailly, Hugo Leloup
Creative Robert Aquadro, Tobias Fant
Production Iconoclast
Released October 2016

Awards

Cannes Lions 2017
Print And Publishing Print: Financial Products & Services Bronze Lion Campaign

Credits & Description

Title: The 2200€ Pistachios.
Agency: Publicis Conseil
Brand: Axa International
Country: France
Entrant Company: Publicis Conseil, Paris
Advertising Agency: Publicis Conseil, Paris
Pr Agency: Publicis Conseil, Paris
International Creative Director: Frédéric Royer (Publicis Conseil)
Creative: Robert Aquadro (Publicis Conseil)
Creative: Tobias Fant (Publicis Conseil)
Art Director: Agathe Bailly (Publicis Conseil)
Art Director: Hugo Leloup (Publicis Conseil)
Account Managers: Magali Bergeroux, Julien Jaques, Annabelle Legrand-Lippens, Jeanne Lemarchand, Alexandre Samama (Nurun Paris) (Publicis Conseil)
Account Manager: Alexandre Samama (Publicis Conseil)
Strategic Planning: Philippe Martin-Davies (Publicis Conseil)
Digital Agency Leader: Pierre Robinet (Publicis Conseil)
Touchpoint Planner: Fola Williams (Publicis Conseil)
Legal Department: Isabelle Saya-Salvador (Publicis Conseil)
Legal Department: Amélie Makhoul (Publicis Conseil)
Global Brand Director: Paul Bennett (Axa Group)
Head Of Advertising: Juan Herrera (Axa Group)
Brand And Advertising: Marta Grech (Axa Group)
Head Of Brand And Content Management: Kai Jablonka (Axa Germany)
Marketing And Brand Management: Achim Ghanem (Axa Germany)
Tv Producers: Armelle Sudron (Prodigious)
Tv Producers: Pierre Marcus (Prodigious)
Sound Producer: Carsten Krueger (Prodigious)
Director: Vallée Duhamel (Xxx)
Production Company: Iconoclast (Xxx)
Producer: Anthony Bargis & Solal Micenmacher (Xxx)
Line Producer: Théo Jourdain (Xxx)
Post-production: Thomas Guérin (Prodigious)
Director Of Photography: André Turpin (Xxx)
Business Affairs: Till Buisson (Prodigious)
Photographer: Simon Duhamel (Xxx)
Creative: Marcelo Vergara (Publicis)
Creative Director: Marcelo Vergara (Publicis Conseil)
Entry Summary:
In Germany, 33 millions of people don’t have any complementary health insurance because people think all health costs are covered by the state. But they aren’t, and people realize it when it’s too late.