Axe Print Intriguing by Ponce Buenos Aires

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Intriguing

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Industry Deodorants
Media Print, Magazine & Newspaper
Market Argentina
Agency Ponce Buenos Aires
Art Director Martin Insua
Copywriter Ezequiel Soules
Photographer Jem Mitchell
Account Supervisor Francisco Odriozola
Released June 2014

Awards

Cannes Lions, 2014
PRESS LIONS Magazine: Cosmetics & Beauty Bronze Lion Campaign

Credits & Description

Titulo: CAUTIVANTE
Brand: Axe
Media: Print
Category: Health & Beauty
Agency: Lowe
Geo: Argentina
Axe Black: Intriguing
That special something some people have.
Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Ricardo Armentano, Luigi Ghidotti
Client Services Director: Vanina Rudaeff
Art Director: Martin Insua
Copywriter: Ezequiel Soules
Group of Brands Director: Javier Passerieu
Account Supervisor: Francisco Odriozola
Account Executive: Carolina Brancos
Planning Director: Marina Pen
Audiovisual Department Director: Roberto Carsillo
Agency Producer: Jose Silva
Photographer: Jem Mitchell