Axe Print LE TRANSPIRATEUR by Buzzman, Buzzman Paris

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Industry Deodorants
Media Print, Magazine & Newspaper
Market France
Agency Buzzman
Director Adrien Armanet
Creative Director Georges Mohammed Cherif
Agency Buzzman Paris
Released April 2010

Credits & Description

Category: Games
Advertiser: AXE FRANCE
Product/Service: ANTI-PERSPIRANT
Date of First Appearance: Apr 14 2010 12:00AM
Entrant Company: BUZZMAN, Paris, FRANCE
Entry URL:
Chief Executive Officer and Creative Director: Georges Mohammed-Cherif (Buzzman)
Artistic Director: Julien Simons (Buzzman)
General Manager: Thomas Granger (Buzzman)
Digital Project Manager: Yvan Forestier (Buzzman)
Digital Director: Marc Guillaumin (Wearanonymous)
Film Production: Le Borgne
Film Director: Adrien Armanet

English Synopsis
Brief : Launch online, in France, the new anti-perspirant Axe (Lynx). Signature of the TV spot is "You'd better make the girls sweat (than yourself.)" Solution : We imagine a delicious advergame. The goal is to avoid sweat drops to reach the centre of a circle, in which a video showing an Axe Girl alone on the beach is running. Each time a drop touch the circle, the video becomes more unwatchable because of the sweat. Only if you catch Axe bottle can you make the sweat disappear. After 10 days and 200 000 visits on the site, a second Axe Girl join the first one in the video...