VHA by BBH New York for Axe

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VHA

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Industry Cosmetics & beauty products, Shampoos
Media Print, Magazine & Newspaper
Market United States
Agency BBH New York
Executive Creative Director Pelle Sjoenell, Calle Sjoenell
Art Director Masa Kawamura
Copywriter Hal Kirkland
Producer Ali Baranker
Released March 2010

Credits & Description

Category: Best Music/Sound Design
Advertiser: UNILEVER
Product/Service: AXE
Agency: BBH
Date of First Appearance: Mar 17 2010 12:00AM
Entrant Company: BBH, New York, USA
Entry URL: http://bbhgraze.com/awards/cannes_10/axe/axehair_vha/
Executive Creative Director: Calle Sjoenell (BBH, NY)
Art Director: Masa Kawamura (BBH, NY)
Copywriter: Hal Kirkland (BBH, NY)
Interactive Producer: Martin Mlekicki (BBH, NY)
Delivery Lead: Jonathan Cohen (BBH, NY)
Account Director: Sarah Stringer (BBH, NY)
Account Executive: Michelle Keith (BBH, NY)
Creative Director / Live Action & Sound Design Director: Garrett Nantz (Luxurious Animals, NY)
Executive Producer: Robert Bengraff (Luxurious Animals, NY)
Producer: Ali Baranker (Luxurious Animals, NY)
Associate Producer: Lauren Erickson (Luxurious Animals, NY)
Flash Programmer: Justin Schrader (Luxurious Animals, NY)
Designer & Animator: Rich Brilli (Luxurious Animals, NY)
Designer & Animator: Rebecca Stoehr (Luxurious Animals, NY)
Designer & Animator: JB Ayers (Luxurious Animals, NY)
Director of Photography: Steve Becker (Luxurious Animals, NY)
Gaffer: Marc Labbate (Luxurious Animals, NY)
Key Grip: Chris Lally (Luxurious Animals, NY)
Sound Design, Recording & 3D Techniques: (Antfood, Brooklyn NY)
Chief Creative Officer: Kevin Roddy (BBH, NY)
Executive Creative Director: Pelle Sjoenell (BBH, NY)

English Synopsis

Since 2009 AXE Hair encouraged guys to ‘get some Hair Action’. After all, great hair leads to Hair Action and Hair Action leads to well, other forms of action. The Virtual Hair Action Banner is a rich media banner that gives guys a real-time demonstration of what hair action is all about by using 3D Holophonic sound technology. This technology gives an incredibly realistic and intimate sound experience.The banner allows the guys to choose between 3 girls and therefore three stories. All strongly demonstrate the fun of hair action while pushing the technology to its limits.