Axn Print Serial killer of boredom, 3 by Ajita Creative Agency

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Serial killer of boredom, 3

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Poland
Agency Ajita Creative Agency
Creative Director Sebastian Weldycz
Art Director Tomasz Kartasinski
Copywriter Agata Weldycz
Released November 2010

Credits & Description

Advertised brand: AXN Network(TV Channel Poland)
Advert title(s): Serial killer of boredom
Translation of headline to English: Serial killer of boredom
Advertising Agency (Name, City, Country): Creative Agency Pompidou, Warsaw,
Poland
Agency website: http://www.pompidou.pl
Creative Director: Sebastian Weldycz
Art Director: Tomasz Kartasinski
Copywriter: Agata Weldycz
Illustrator: -
Photographer: -
Other additional credits:
Campaign objectives:
• to strenghten channels' image
• to present AXN as the most watched movie channel
Carrier: press: media and marketing and TV guide
In our project we go far away from the standard approach to TV stations
advertising.
We associate watching of TV series with home, so in communication we choose
the articles of daily use in a household, as vaccum cleaner or washing
machine, not directly connected with the subject but also a TV pilot - in a
quite non standard role.
„Serial killer of boredom”
Line 1 : TV pilot as a gun to kill boredom. The word „serial” we use in
headlinie additionally relates to word "series" from which AXN is famous
from. As AXN programmes focus on action, the association between gun and TV
pilot becames a hit.
„Washed out from the new impresssions?”
LIne 2: standard washing mashine but non standard headline. We play with
words again; „Washed out from new impressions?” - simple and with a touch of
humour.
„We suck in the prose of life”
Line 3 is based on the same concept - common vacuum cleaner and playing with
words again „We suck in the prose of life”.
All projects in white-red simple and aesthetic form whis makes the
communications clear and readible.
The press campaign was performed in marketing titles as well as in TV
guides. In some cases teaser ad on the first cover accompanied the full page
advertising inside.
Thanks to non standard and fresh execution of visuals (household articles
and TV channel) we managed to be diffrent and visible.

Published/Released (Month, Year): Month: 06, 07, 08, 09, Year: 2010