Liberated by Karmarama London for Clydesdale Bank

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Liberated

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Industry Banking & Financial Services, Mobile applications
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Karmarama London
Production Gorgeous Enterprises
Director Chris Palmer
Producer Lucy Sherwood
Released June 2016

Credits & Description

Project Name: B launch
Brief: Launch B as a new brand, and show how it can give people freedom from money worries by giving them more control over their finances.
Client Name: Helen Page
Job title: Propositions & Marketing Director 
Creative Agency: Karmarama
CCO: Nik Studzinski
ECD: Sam Walker & Joe De Souza,
Creative Directors: Simon Connor & Stephen Cross
Planner: Will Hodge
Business Lead: Neil Noronha
Account Manager: Gina Hood
Agency Producer: James Faupel
Production Company: Gorgeous
Director: Chris Palmer
Exec Producer: Rupert Smythe
Producer: Lucy Sherwood
Production Manager: Esther Rich
Director of Photography: Bruno Delbonnel
Production Designer: Joel Collins and Dan May
1st AD: Chris Kelly
Offline Editor: Paul Watts @ The Quarry
VFX Post House: Fatiboo
VFX Supervisor:  Tom Sparks
VFX Artist:  Tom Sparks & Lewis Saunders
VFX Producer:  Tom Sparks
Colourist: Seamus O’Kane @ The Mill
Sound Design: Parv Thind @ Wave
Music Company:  Publishing cleared by – Adelphoi Music, Recording by – Narcissus Music
B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign.
The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second TV execution directed by Chris Palmer, launches this week across national TV.Global brand consultancy The Partners developed the brand, name and visual identity for B. Karmarama provided strategic input, supported by its sister agency Nice, who developed the app demo, with Deloitte Digital building the app itself. B is powered by Clydesdale Bank and Yorkshire Bank. Clydesdale Bank was established in 1838 in Glasgow and has a proud history of innovation and support for Scottish industry and communities. Yorkshire Bank, which has a strong personal customer base and an extensive business capability in the North of England and the Midlands, was founded in 1859 in Halifax, West Yorkshire. Clydesdale and Yorkshire Banks are part of CYBG PLC