Wax Sculpture: Kangaroo by H&C Leo Burnett Beirut for Babybel

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Industry Candies
Media Print, Magazine & Newspaper
Market Lebanon
Agency H&C Leo Burnett Beirut
Regional Executive Creative Director Andre Nassar, Malek Ghorayeb
Chief Creative Officer Bechara Mouzannar
Creative Director Bruno Bomediano
Art Director Bruno Bomediano
Senior Art Director Valerio Mangiafico
Senior Copywriter Matteo Maggiore
Photographer Gianluca Maruotti
Illustrator Gianluca Maruotti
Released May 2017

Credits & Description

BabyBel is a unique and peculiar product.Very recognizable, with a memorable design and colors.Eating a BabyBel has been turning into a ritual.First of all, you unwrap the red wax pack, then you extract the cheese ball and finally you eat it.But there is more.The red wax is something people are used to play with.A trend we decided to follow talking about the product from the most playful point of view. Agency: Leo Burnett Beirut
Media: Print
Category: Confectionery & snacks
Client: Bell
Agency: Leo Burnett Beirut
Country: Lebanon
Chief Creative Officer: Bechara Mouzannar
Regional Executive Creative Director: Andrè Nassar
Regional Executive Creative Director: Malek Ghorayeb
Creative Director/ art director: Bruno Bomediano
Senior Copywriter: Matteo Maggiore
Senior Art Director: Valerio Mangiafico
Illustrator: Gianluca Maruotti
Photographer: Gianluca Maruotti

The Print Ad titled Wax Sculpture: Kangaroo was done by H&C Leo Burnett Beirut advertising agency for Babybel in Lebanon. It was released in May 2017.