Bacardi Print Prohibition by BETC London, Camp + King San Francisco

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Prohibition

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Industry Rum
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BETC London
Art Director Simon Morris
Copywriter Clive Pickering, James Briggs
Designer Louise Sloper
Agency Camp + King San Francisco
Executive Creative Director Jamie King, Creative Partner Neil Dawson
Art Director Rikesh Lal
Copywriter Adam Koppel, Ciara O'meara
Designer Felix Heyes, Ben Charles Edwards
Released November 2013

Credits & Description

Everyone has a story. The Bacardi brand and family's story can be summed up with one word: "Untameable." With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardi is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with "Irrepressible Spirit" written in its DNA, today announced the launch of "Bacardi Untameable Since 1862," a new global marketing campaign that tells the stories behind Bacardi rum, its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own "Irrepressible Spirit." Agencies: BETC London & Camp + King, San Francisco.
Category: Drinks, alcoholic
Client: Bacardi
Agency: BETC London / Camp + King, San Francisco
Country: United Kingdom
Executive Creative Director: Neil Dawson
Executive Creative Director: Jamie King
Copywriter: Clive Pickering
Copywriter: Ciara O'Meara
Copywriter: James Briggs
Copywriter: Adam Koppel
Art Director: Simon Morris
Art Director: Rikesh Lal
Agency Producer: Anthony Borkett
Agency Producer: Ali Power
Agency Producer: David Verhoef
Agency Producer: Amy Henderson
Designer: Louise Sloper
Designer: Ben Edwards
Designer: Felix Heyes