Bake & Wake Print Turkey Rub by Zulu Alpha Kilo

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Turkey Rub

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Industry Sausage and meat products
Media Print, Magazine & Newspaper
Market Canada
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Creative Director Catherine Allen, Ian Simpson
Art Director Manali Kulkarni
Released December 2017

Credits & Description

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Ian Simpson, Catherine Allen
Art Director: Manali Kulkarni
Writer: Dylan Verwey
Designer: Jack Curtis
Agency Producer: Cherie O’Connor (video) Laura Dubcovsky (print)
Director: Zak Mroueh
Account Team: Matt Sinuita, Eric Kormos
Digital Strategy: Sean Bell
Mac Artist: Ashleigh O'Brien, Greg Heptinstall
Production House: zulubot
Production House Producer: Marc Millard
Director of Photography: Rob Dutchin
Casting Director: Shasta Lutz
Masseuse: Chris Wilson
Video Post Facility / Editing Company: zulubot
Editor: Max Lawlor
Audio Post Facility/Music House: zulubot
Producer: Jolette Samuel
Engineer: Stephen Stepanic
Printer: Pad Print Extreme, The Printing House
The “card” takes a three-pronged approach. The first is a product the agency has created called Bake & Wake. It’s a caffeinated turkey rub crafted to keep you awake and alert after a sleep-inducing turkey binge. Zulu partnered with a local artisan spice house, First Spice Mixing Company LTD to create the rub and Zulu designed the packaging in-house.
The second prong is a video entitled Turkey Rub, featuring an Australian masseuse who delicately tenderizes a real turkey using a combination of massage and relaxation techniques. The 15-minute video covers the entire session, including application of the butter, inserting of the stuffing, shiatsu massage, and of course, seasoning the bird with the Bake & Wake turkey rub.
The agency also showed its charitable side by donating 150 turkeys to Second Harvest, a food rescue organization that provides 30,000 meals a day in Toronto.
In Christmases past, the agency fed 8,000 homeless people through its Singing Zuligans site, and created the Kringl app in partnership with Make A Wish Canada, bringing Santa into over 500,000 homes around the world.