Band-Aid Print EMERGENCY BOX by J. Walter Thompson Sao Paulo

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EMERGENCY BOX

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Industry Adhesive Plasters
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Art Director Ricardo Marques, Gustavo Costi, Rodolfo Amaral
Photographer José D’Ambrosio
Account Supervisor Luciana Rodrigues Advertiser Supervisor:, Gustavo Nobre, Yves Rodrigues, Carla Magro | Priscila Arakelian, Bruno Yantob
Released April 2012

Credits & Description

Category: Best Use of Guerilla Marketing in a Promotional Campaign
Advertiser: JOHNSON & JOHNSON
Product/Service: BAND AID AQUABLOCK
Agency: JWT BRAZIL
Executive Creative Director | Creative Director: Roberto Fernandez (JWT)
Executive Creative Director | Creative Director: Ricardo John (JWT)
Copywriter: Rodolfo Amaral (JWT)
Art Director: Ricardo Marques (JWT)
Art Buyer: Renata Sayão (JWT)
Photographer: José D’ambrósio (JWT)
Account Manager: Fernanda Antonelli (JWT)
Account Supervisor: Luciana Rodrigues (JWT)
Account Supervisor: Carla Magro (JWT)
Account Supervisor: Bruno Yantob (JWT)
Account Supervisor: Gustavo Nobre (JWT)
Account Supervisor: Yves Rodrigues (JWT)
Planner: Fernand Alphen (JWT)
Planner: Patrice Lamiral (JWT)
Planner: Luiza Madeira (JWT)
Graphic Producer: Flavio Schaefer (JWT)
Graphic Producer: Flavio Collela (JWT)
Graphic Producer: Maira Chinaglia (JWT)
Media placement: Ambient - Gustavo Borges Swimming Schools - 2 April 2012

Describe the objective of the promotion.
Introduce the Aquaprof Band-Aid in places where people practice water activities.

Describe how the promotion developed from concept to implementation.
Showing the product sampler in a way that people were surprised by its main feature.

Explain why the method of promotion was most relevant to the product or service.
We showed the bandages inside a box filled with water proving that it was really an aquaproof product.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The Emergency Boxes got the attention of thousands of people in gyms and swimming schools. Sales increased significantly around the regions that the promotion took place.