Bango Print Rice field by Lowe Jakarta

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Rice field

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Industry Sauces
Media Print, Magazine & Newspaper
Market Indonesia
Agency Lowe Jakarta
Chief Creative Officer Roy Wisnu
Associate Creative Director Fanny Pardiansyah
Creative Director Firman Halim
Art Director Lucianne Putri
Copywriter Roy Wisnu Hariadi, Ratri Ninditya
Photographer Lightworks Asia
Released October 2016

Credits & Description

Category: Food
Media: Print
Brand: Bango
Agency: Lowe
Geo: Indonesia
Advertising Agency: Mullenlowe, Jakarta, Indonesia
Chief Creative Officer: Roy Wisnu
Creative Director: Firman Halim
Associate Creative Director: Fanny Pardiansyah
Art Director: Lucianne Putri
Copywriters: Ratri Ninditya, Roy Wisnu
Account Team: Fanny Meilana, Audi Primanti
Print producers: Daesy Hayon, Fien Juharyati
Photographer: Lightworks Asia
DI Artist: Apix10
Food Stylist: Lilis
Published: October 2016
Description: Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia's rich and authentic dishes.
Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers.
Each ad in "Eat Locally" campaign depicts a local landmark, shaped by its local culinary. East Java's Mount Bromo captured in this ad is formed by ingredients of the region's signature beef stew called Rawon Nguling.
Eat locally. Discover authentic food near you with Bango App.