Bank Forum: Hysteria by Ogilvy & Mather Kyiv for Bank Forum

Adsarchive » Print ads » Bank Forum » Bank Forum: Hysteria

Bank Forum: Hysteria

Pin to Collection
Add a note
Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market Ukraine
Agency Ogilvy & Mather Kyiv
Released April 2011

Awards

One Show 2012
One Show Out Of Home / Transit & Outdoor Installations - Campaign Merit

Credits & Description

Product and services category:
Bank Forum
Registrant:
OGILVY & MATHER UKRAINE
Country:
UKRAINE
Brand name:
Bank Forum
Advertising agency, city:
Ogilvy & Mather Ukraine, Kyiv
Art director:
Taras Dzendrovskii
Copywriter:
Alexandra Doroguntsova
Creative director:
Will Rust
Other credits:
Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director

Creative idea explanation:
The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.