Bank Of China Print National treasure by McCann Beijing

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National treasure

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Industry Banking & Financial Services, Credit Cards
Media Print, Magazine & Newspaper
Market China
Agency McCann Beijing
Executive Creative Director J.c. Lee
Creative Director Eddie Chen
Art Director Johnny Zhu
Copywriter Wendy Wang
Released February 2013

Credits & Description

Media: Print
Category: Financial services
Agency: McCann Erickson
Brand: Bank of China
Geo: Asia, China
CNY&AUD
One Card, Two-Currency!

Advertising Agency: Mccann Beijing, China
Executive Creative Director: J.C.Lee
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: Shengnan Li, Fangfang Zhang
Published: February 2013