Barber Print Tame the beast, Reindeer by 180 Kingsday

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Tame the beast, Reindeer

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Industry Beauty Salons & Cosmetic Services
Media Print, Magazine & Newspaper
Market Netherlands
Agency 180 Kingsday
Executive Creative Director Al Moseley
Creative Director Galen Graham
Art Director Victor Monclus
Copywriter Will Lowe
Released March 2013

Credits & Description

Media: Print
Category: Professional services
Agency: 180 Amsterdam
Brand: Barber
Geo: Europe, Netherlands
This is a campaign that says male grooming isn't just for Derek Zoolander, but for the ordinary man on the street. Its insight draws on the fact that inside every male, there is a hairy, unkempt, animal clawing to get out. And that's a beast that needs taming.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Victor Monclus
Copywriter: Will Lowe
Account Directors: Iona Ratcliffe, Stephen Corlett
Producers: Emma Pirie, Pamela Prior