Works » BARMER GEK

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Industry Fast food
Media Print, Magazine & Newspaper
Market Germany
Agency Serviceplan Munich
Creative Director Christoph Nann Serviceplan
Executive Creative Director Maik Kaehler Serviceplan
Art Director Roman Becker
Copywriter Andreas Schriewer
Producer Bianca Schreck
Released September 2012

Credits & Description

Media: Outdoor
Geo: Germany
Category: Food
Agency: Serviceplan
Brand: Barmer Gek
People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kaehler
Creative Director: Christoph Nann
Copywriter: Andreas Schriewer
Art Director: Roman Becker
Design: Felix von Pless
Account Manager: Ines Herbold
Producer: Bianca Schreck
Programmer: Steffen Knoblich

The Print Ad titled Barmer Gek: Fat Posters, 4 was done by Serviceplan Munich advertising agency for product: Barmer Gek (brand: BARMER GEK) in Germany. It was released in Sep 2012.