Prospecs W Print THREE THUMBS UP FROM EVERY MEN by Hs Ad

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THREE THUMBS UP FROM EVERY MEN

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs Ad
Creative Director Seung-Hwan Lee
Art Director Joon Woo Lee, Sung Eun Jung, Chang-Soo Han
Copywriter Nam Won Jun
Released January 2011

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: PROSPECS
Product/Service: PROSPECS BASE LAYER
Agency: HS AD
Type Of Ad: Magazine
Date of First Appearance: Jan 25 2011
Entrant Company: HS AD, Seoul, KOREA
Chief Creative Officer: Hyun Jong Lee
Creative Director: Seung Hwan Lee
Copywriter: Nam Won Jun
Art Director: Chang Soo Han/Sung Eun Jung/Joon Woo Lee
Planner: Ka Ki Lee/Myung Soo Kang

English Translation of Main Headlines
In many cases base-layer brings synergistic effects of exercise. Prospecs base-layer made with special and flexible textile for sexier body lines and fit. Having our original concept; 'looks sexy by just wearing it' we came up with idea that prospecs base-layer is sexy, men will have to show their two thumbs up plus a thingy(?) up too.