Beijing Sports Radio: Tennis by Ogilvy & Mather Hong Kong for Beijing Sports Radio

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Beijing Sports Radio: Tennis

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Executive Creative Director Sandy Chan, Simon Handford
Art Director Sonny Tjahjadi Putra, Hubert Yeung, Alvin Lim, Jason Pan
Released February 2012

Awards

One Show 2012
One Show Magazine / Full Page or Spread - Single Merit

Credits & Description

Beijing Sports Radio is Chinaâs premier sports radio station. They want to increase their audience by making the public aware that they can listen to live commentary of the worldâs biggest sporting events on Beijing Sports Radio. People speak many different languages in Beijing, so O&M Hong Kong needed to create a simple, visually impactful message that anyone can understand. Speech bubbles are the universal symbol for talking, so the agency changed each sporting visual slightly so that all the sporting action takes place inside what appears to be a speech bubble.
Category: Entertainment & leisure
Client: Beijing Sports Radio
Agency: Ogilvy & Mather Advertising Hong Kong
Production: Ogilvy & Mather Advertising Hong Kong
Country: Hong Kong
Account team: Tak Chi Lee
Account team: Paul Lam
Account team: Cao Yu
Executive Creative Director: Simon Handford
Executive Creative Director: Sandy Chan
Creative Director: Alvin Lim
Art Director: Alvin Lim
Art Director: Sonny Tjahjadi
Art Director: Jason Pan
Art Director: Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes