beIN SPORTS Print Fathers, 3 by Y&R Madrid

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Fathers, 3

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Industry Mobile television
Media Print, Magazine & Newspaper
Market Spain
Agency Y&R Madrid
Chief Creative Officer Mauricio Rocha
Creative Director Adrian Rios, Juan Cenoz
Art Director Lucy Vivas, Huevo Heredia
Copywriter Paula Ledesma
Released February 2017


Cannes Lions 2017
Print And Publishing Print: Media & Publications Bronze Lion Campaign

Credits & Description

Category: Media
Media: Print
Brand: beIN SPORTS
Agency: Y&R
Geo: Spain
Advertising Agency: Y&R, Madrid, Spain
Chief Creative Officer: Mauricio Rocha
General Creative Director: Tute Ostiglia
Creative Directors: Adrián Rios, Juan Cenóz
Art Directors: Huevo Heredia, Lucy Vivas
Copywriter: Paula Ledesma
Photographer: Ale Burset (Ale Burset)
Retoucher: Diego Speroni (Ale Burset)
Published: February 2017
Entry Summary:
In Spain, football is very important. In this campaign we exaggerate that it is as important as our own children. That's why we put parents who pretend to be watching their babies but actually are watching football on the mobile they have over the child. The light emanating from the cell phone wants to resemble an angelic light from the baby.