Never Printed Print Ad [presentation image] by Mccann Istanbul for Beko

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Never Printed Print Ad [presentation image]

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Industry Electronic Devices & Home Appliances, Environmental & Animal Issues
Media Print, Magazine & Newspaper, Case study
Market Turkey
Agency Mccann Istanbul
Executive Creative Director Ugur Cakir
Creative Director Cenk Oztunali
Art Director Aybars Gürlü, Engin Ger
Copywriter Korcan Yavuz, Yigit Zigal
Released September 2017


Golden Drum 2017
Press Furnishings & electronic equipment Silver Drum

Credits & Description

Category: House, Garden
Media: Print
Advertiser: Arcelik A.s.
Brand: Beko
Agency: McCann
Geo: Turkey
Advertising Agency: McCann, Istanbul, Turkey
Executive Creative Director: Ugur Cakir
Creative Director: Cenk Oztunali
Art Directors: Aybars Gurlu, Engin Ger
Copywriters: Korcan Yavuz, Yigit Zigal
Photographers: Baris Onder Guler, P Blok
Published: September 2017
Everybody talks about efficiency in various ways. What we needed was to figure out the most convincing way to talk about it and show people what differences they can make by using energy efficient home appliances.
We came up with a print ad idea. We didn’t print it though. There was nothing to print or waste. Instead, we wrote our headline by redesigning the structure of the classified advertisement page of Turkey’s most popular newspaper Posta with 300,000 daily circulation for one day, April 22nd the Earth Day.
Don’t waste!