Belarus Human Rights Print Bears Over Belarus by Studio Total

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Bears Over Belarus

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Industry Human Rights
Media Print, Magazine & Newspaper
Market Sweden
Agency Studio Total
Released July 2012


Epica Awards 2012
Public Relations Public Relations Gold

Credits & Description

Agency (city): Studio Total
Creative Director(s): Tomas Mazetti / Hannah Lina Frey / Per Cromwell / Linda Karlsson
Agency Producer(s): Linda Karlsson

Short explanation
The situation for human rights in Belarus is getting worse. Early this spring an activist in Belarus put out some plush toys carrying signs demanding free speech. He got arrested.
Later we where contacted by a group fighting for human rights. They wanted us to get the worlds attention to the crimes in Belarus. We decided to make an international show of support for the demonstrating plush toys by airdropping 800 Teddy Bears into Minsk, carrying signs demanding free speech.